Health Care Marketing – Health System Example

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"Health Care Marketing" is a great example of a paper on the health system. Health care demarketing refers to all the attempts aimed at discouraging the consumers of health care services and products from getting a particular product or service either permanently or temporarily (Berkowitz, 2016). Several aspects serve as the primary tools of demarketing. Such tools include the creation of awareness, protection campaigns, prevention measures, and even legal prosecutions. Demarketing techniques have various implications in the field of health care. For example, the application of the demarketing campaigns may end up reducing the cost of health care (Chaudhry, Cesareo & Pastore, 2019).

These results may emanate, for instance, when the implementation of the health care demarketing ends up reducing the demand for harmful consumption of select products. The most typical products affected by health care demarketing include narcotic products, tobacco, and alcoholic drinks (Peattie, Peattie & Newcombe, 2016). Through the demarketing of such products, health care receives additional impacts. For instance, the incidence of some diseases such as lung cancer, liver cirrhosis, and heart diseases will decrease. Such a situation allows the facilities to concentrate on other health conditions, hence improving the quality of service. Disruptive Innovation One of the potential disruptive innovations facing health care includes intermountain health care (Hamermesh, Giusti, Huckman & Kelley, 2017).

This innovation aims at bringing shared accountability in health care delivery. The innovation aims to achieve this by uprooting the existing health care systems and replacing them with new techniques capable of simplifying the process and reaching new markets. This transformation will have various impacts on the health care environment. Firstly, the method aims at promoting the development of a decisive reimbursement method for physicians (Hamermesh, Giusti, Huckman & Kelley, 2017).

Secondly, the method aims at incorporating quality and service-based incentives. These incentives will impact the health care process by shifting it from its current dependence on the strict fee-for-service model. The disruptive model will also produce considerable impacts on each of the five Ps of health care marketing. The model will affect physicians by advocating for the creation of the physicians' reimbursement system. The disruptive model will influence patients through the aspect of 'patient activation. ' This aspect entails having the patient participate in the process of care delivery (Hamermesh, Giusti, Huckman & Kelley, 2017).

For instance, this model will enable the application of the patient's information in estimating the likelihood of the patient developing secondary health complications. The model will impact the public through the aspect of 'hot-spotting. ' This aspect involves the identification of health trends in the community and the application of these patterns in solution implementation. The technique will impact payers by changing the old method of fee for service to service-based programs.

The model will impact the presence of politics by illustrating the advantages of this model over the traditional method of fee for service. Personal SWOT Analysis Strengths WeaknessesAbility to engage with patients with efficiency. Wide comprehension of course material. Extensive expertise in clinical practice. Language problems, especially to non-English speakers. Introverted personality, which may hamper collaboration with my colleagues. Personal preferences to traditional methods of care delivery involving face to face interaction with the patient against the backdrop of advanced technologies. Threats OpportunitiesThe entry of medical personnel with excellent communication and interaction skills. Increased advocacy for interdisciplinary interaction.

Increased advocacy for telehealth practice. Take time to practice the aspects of telemedicine and effective communication and collaboration. I plan to transition my weaknesses into strengths through various means. Firstly, I will take some of my time to learn other languages to facilitate my interaction with non-English speakers. I will also actively engage and interact with and colleagues to improve my communication and interaction skills. I will also take some of my time to learn and practice the concept of telemedicine. I plan to turn the risks into opportunities taking more time to practice effective and collaborative communication and telemedicine concepts.


Berkowitz, E. N. (2016). Essentials of health care marketing. Jones & Bartlett Learning.

Chaudhry, P. E., Cesareo, L., & Pastore, A. (2019). Resolving the jeopardies of consumer demand: Revisiting demarketing concepts. Business Horizons, 62(5), 663-677.

Hamermesh, R. G., Giusti, K. E., Huckman, R. S., & Kelley, J. (2017). Intermountain Healthcare: pursuing precision medicine.

Peattie, K., Peattie, S., & Newcombe, R. (2016). Unintended consequences in demarketing antisocial behaviour: project Bernie. Journal of Marketing Management, 32(17-18), 1588-1618.

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